VUE MEDIA GROUP (www.VUEMediaGroup.com) March 4, 2009

Greetings, My name is Shawn Welk; I am the New Media director for VUE Media Group. I would like to take this time to share some valuable information in regards to our services and marketing. VUE Media Group provides customized professional design and website management tailored to fit any client or artists, from small to medium businesses and corporate America. Expert Web Design and Marketing! Whether you want us to build your website or you wish to do it yourself, VUE Media Group (www.VUEMediaGroup.com) has the solutions you need at the best prices you’ll find. VUE Media Group (www.VUEMediaGroup.com) is not an overseas company. VUE Media Group (www.VUEMediaGroup.com) is located in beautiful Southern California & Atlantic Beach, Fl USA. Questions? Pick up the phone and ask us!

Custom Website Design!

Our web sites are perfect for businesses of all sizes. Each website comes with it’s own content management system allowing you to manage, edit and modify your website from any Internet location without any special programs. VUE Media Group (www.VUEMediaGroup.com) can also expand your website with any type of features your business needs from Social Networks (similar to Facebook and MySpace) to shopping carts to media galleries. But VUE Media Group (www.VUEMediaGroup.com) does not stop there! Our website packages come with 1 year free hosting, personalized training so you can manage your website and as always direct access to your project manager. In addition, VUE Media Group (www.VUEMediaGroup.com) can increase traffic to your website with our highly experienced search engine optimization team.

Build Your Own Website!

VUE Media Group (www.VUEMediaGroup.com) offer two methods to become your own web designer. Professional website Design Templates and our easy to use Online Web Site Builder. Web Design Templates are pre-websites recommended for those who already have some background with web design and web development programs like Photoshop, Flash and HTML editors. Just make your modifications and upload the files to your server. VUE Media Group (www.VUEMediaGroup.com) carries templates for Flash, HTML, Open Source CMS, Ecommerce, Forums and many more. Over 10,000 designs to choose from! These design templates make it easy for the novice or professional to complete their project on time and with amazing visual results.

Online Web Site Builders allows the beginner webmaster to choose from over 1,500 template designs and using our online management system you can build your first webpage in as little as ten minutes. Our site builder comes with dozens of features included like shopping carts, photo galleries, newsletters and more. For as little as $24/month you can have a website up today.

Mobile Marketing!

VUE Media Group (www.VUEMediaGroup.com) enables cost-effective, customized mobile marketing and communications for any brand, media company, marketing agency, or content owner. VUE Media Group (www.VUEMediaGroup.com) is an industry leader in advanced mobile technology and solutions for clients across all industries. Our solution is built on a multi-functional patent-pending web-based software, custom integrated campaigns, and exceptional support to our clients. VUE Media Group, Keeping Internet Solutions Simple! Once again, thank you for your interest and I look forward to speaking with you soon. Please send me two times you might be available for us to further discuss your needs and how we can help. To Your Success, Shawn Welk 904.545.3928 ShawnWelk@gmail.com www.InSocialMedia.com Economic depression cannot be cured by legislative action or executive pronouncement. Economic wounds must be healed by the action of the cells of the economic body – the producers and consumers themselves. Herbert Hooverar future. My dept works in the Internets social world. Check outMyspace.com/NUSwerve, Myspace.com/Interchanges, Myspace.com/VWDUBClub, MySpace.com/CaitlinBrunell,Myspace.com/LiveVolvo

www.LiveVolvo.Com

www.VWDUBClub.com

www.CaitlinsCloset.org

Stay tuned for some Pop Culture Living. I am all about endorsing life thru Pop Culture Marketing….

Shawn

HOW USING SMS SHORT CODES CAN HAVE AN IMMEDIATE IMPACT ON BRAND AWARENESS IN 2009 January 23, 2009

Almost every company that has embarked on mobile advertising and outreach efforts

has said that the most effective way to understand the power of mobile and what it

means to a company is to simply jump in and do it.

 

Key ways that SMS SHORT CODES are being commonly used to reach and engage audiences, some of which are discussed in greater detail below:

 

Creating a dialog and a relationship. SMS SHORT CODES are being used effectively to create

 

a dialog with mobile users. Voting, polling, requests for feedback, sweepstakes,

and contests all require interactivity with the consumer and the brand. This

interaction through SMS SHORT CODES provides valuable information about target audiences,

allowing organizations to even more closely tailor their products and associated

marketing to evolving marketplace needs.

 

Customer and employee communications. SMS SHORT CODES and text messaging are

being used by companies and even schools to distribute information, such as

employee alerts, school closings, airline reservation updates, and sales alerts.

Catalog companies and direct-to-consumer mobile commerce companies are

using SMS SHORT CODES  along with keyword item numbers as a way to allow customers to

order products without calling into a service center. This approach reduces the

number of calls handled by operators, which in turn reduces costs and can

increase customer satisfaction. 

 

Increasing brand reach. SMS SHORT CODES  are also playing a key role in increasing the

 

reach of brands and organizations. For instance, groups in the United States that

may index low for home PC penetration conversely often index high for mobile

phones. Through SMS SHORT CODES, they can now be reached with electronic media. In the

developing world, national short codes allow consumers to be cost-effectively

reached on an individual basis for the first time ever, whereas previously,

advertising campaigns were limited to mass-market radio and billboards.

 

Sales lead generation. U.S. companies of all sizes are using SMS SHORT CODES  in their

marketing efforts to generate interest and engagement with brands, which

immediately or eventually turn into sales leads. For instance, Lexus successfully

used SMS SHORT CODES to develop self-qualified sales leads. And it has been reported that

Denver-based Clarion Ventures is planning to launch the SMS SHORT CODES that spells the word

“House” on the cell phones keypad as a way for users to request that more

information be sent to their cell phones on houses that are for sale. Brands have

reported that potential customers who signal their product interest through SMS SHORT CODES  

are often highly motivated, which can result in SMS SHORT CODES response rates as high as 10%. 

 

Content distribution. Short codes are one of the key ways that mobile content

providers distribute content directly to mobile users, which avoids reliance on

already-crowded wireless carrier “content decks.” Carrier decks are the screens of

content options that each carrier’s subscribers see on their cell phones. Getting

placement on a carrier deck is a costly and long process and must be done on a

carrier-by-carrier basis. While brands can get immediate access to all subscribers

on a particular carrier deck, carriers make frequent changes to their decks, offering

less control for brands. By using SMS SHORT CODES and other forms of “off deck” access, brands

can reach almost all wireless users, not just those of a particular carrier. 

 

Fundraising. Nonprofits are increasingly interested in short codes for fundraising

efforts, having successfully used them to raise relief funds for the 2004 tsunami

in Asia and for Hurricane Katrina in 2005.

 

Mobile advertising. Brands from almost every industry sector are beginning to

 

incorporate SMS SHORT CODES into their marketing campaigns such as on billboards, in print, and

even in TV advertising in order to deliver additional marketing information directly to

users. For instance, shows on MTV regularly include SMS SHORT CODES information to further

involve audiences and drive additional content sales. New mobile advertising formats

are coming onto the scene, including banner ads, sponsorships, product placement

and idle screens, and pre- and post-roll video. Like SMS SHORT CODES, each of these mobile

advertising formats is a sophisticated way to reach customers. In fact, text advertising

can be added to SMS SHORT CODES so that the confirming message the consumer receives from

the brand can also have a line of advertising in it. This not only allows brands to

engage with consumers through SMS SHORT CODES but also allows their closest advertisers to

advertise contextually next to the appropriate mobile content. However, unlike most

mobile advertising, SMS SHORT CODES require single or double opt-ins. Thus, brands know

consumers are interested and receptive to messages initiated by SMS SHORT CODES. 

 

Building databases. Information is power, and savvy organizations are using

SMS SHORT CODES to build powerful mobile information databases on existing and prospective

customers, such as what promotions they respond to, which mobile coupons they

actually redeem and when, and how often they respond to mobile alerts, by

integrating SMS SHORT CODES response data into existing databases. These databases can be

used to develop and support loyalty programs, coupon and direct response

offers, and Internet-like experiences with media ranging from print to radio.

 

Online connections can build customer base January 12, 2009

Online connections can build customer base

 

Jacksonville Business Journal – by Dolly Penland Correspondent

 

Many people get most of their information from the Internet, especially when planning to buy products or services. Consumers want solid product information rather than responding to traditional marketing techniques. However, one thing that hasn’t changed over the years is the value of advice and recommendations from friends before buying.

One way companies can find those most interested in their offerings and provide the information they want is to make customers into friends through social networking sites such as Myspace or Facebook.

“In the past, with traditional media, advertisers would just dominate the market by pushing their message through as many outlets as possible: TV, radio, newsprint, whereas now the buyer has control,” said Shawn Welk, director of new media at Interchanges.com. One technique the company calls “social droving” involves identifying and inviting likely “friends.”

Because many buyers avoid any hint of a hard sell, those who join a company’s network presumably have a genuine interest in the product. “You invite them to be part of the network and they choose to be part of that network,” said Welk, who works with businesses on social marketing strategies. “They can stay with you or opt out” at a later date.

Businesses and other groups can create networks of friends. “It allows for more information without being bombarded with heavy sales tactics,” Welk said. Businesses “use it as an information tool, to send information to prospective customers.”

Social networking won’t guarantee a sale, but it does give companies another channel to pass on information.

“Traditionally, Volvo and VW customers e-mail or call,” said Dennis Walters, Internet sales and marketing manager at O’Steen Automotive Group, which has two sites, www.myspace.com/livevolvo and www.myspace.com/vwdubclub. With computer-savvy clients, “I find them on Myspace and become friends only. They have to accept when they see [the friend request], and they say, ‘That’s the guy I talked to when I went down there or e-mailed.’ It actually works out a lot better.”

Businesses can market to friends via bulletins, blogs or comments. That information can range from offered specials to simple product updates.

“I don’t use Myspace as a sales tool,” Walters said. “I use it as a way to keep in touch, a contact tool to let them know if we’re having free car washes, or new accessories come in, or if we’re looking for certain trade-in cars, or an event going on. We use it as a communication tool more than anything else.”

Walters said being a friend, not a salesman pushing a product, pays off. “I’m getting a very favorable response. Several customers have bought from me [who are] friends.”

Social networking isn’t yet a stand-alone marketing tool, but rather a complement to a standard advertising campaign. “You can never get rid of television advertising, the radio advertising or even the newspaper advertising,” Walters said.

However, social networking offers a chance to target the most desirable prospects. “Our demographic for Volvo and VW are highly educated and 95 percent of [these car] buyers have broadband in their homes. They’re very Internet-savvy. If your demographic is an educated, Internet-savvy customer, go and advertise where the customers are going to be.”

Social networks also help raise brand awareness, whether for companies or other groups, such as nonprofits.

That’s why Caitlin Brunell decided in November to add a Myspace page,www.myspace.com/caitlinscloset, for her charity Caitlin’s Closet. Founded in 1996, the nonprofit collects new and gently worn ball gowns and donates them to girls who otherwise would not get to go to a prom or other formal function for lack of a dress.

“When it started, it was, ‘We’ll see how many dresses we can get and figure out how we can give them out.’ Now, it’s, ‘Where can we store them all?’ ” said Stacy Brunell, Caitlin’s mom.

The Brunells are getting as involved with their Myspace communities as with the real-life communities in which they live and work. Stacy’s husband and former Jacksonville Jaguars quarterback, Mark, uses his Myspace page to draw friends’ attention to The Brunell Family Foundation, but he also has given the page more personal attention. For example, his social networking friends were the first to find out that he had signed with the New Orleans Saints for the upcoming season.

 

jacksonville@bizjournals.com | 396-3502

A LIL Update To All Of You. Summer 08 June 11, 2008

Sup Everyone? It’s me Swerve….

I just wanted to take a few seconds to drop some thoughts and throw out a plug to a few trends I am digin right now. In other words summer is here and it’s time to start thinking of the time, places, clothes, gear, vacations, movies and most of all the MUSIC that will imprint memories of Summer 08 on our heart and mind.

As a few of you might be wondering where the Hell I have been, well I have been laying a lil low @ the Beaches spending time with Friends and Fam. I have also been gathering my thoughts on what direction I want to take this wild ride called LIFE. As we all know I will always be that Trendsetting Marketer.

Over the past year I have made some major power moves that have made a MAJOR impact on the world of advertising, marketing and media. It has been a time of educating others, growing myself and fine-tuning my new media marketing styles. Thanx to Chris Patterson from E-Matrix for allowing me the time and funding to complete my 5 years of research into the next generation of marketing. I have had the opportunity to share and implement my new age marketing to some major corporate clients. But now I am over the suit and tie stuff and back to my roots.
So here is the professional conclusion. I am presently developing and preparing to launch a new company named Trendsetter’s Media. This company will be focused on working with companies, bands, clothing brands, movies, X-treme sports and anything else that drives today hip and trendy consumer. Trendsetters already working out some major deals with some cool azz marketing campaigns. Stay tuned for some cool crazy updates in the near future.

Hold on a second my boy Free is dropping me a line on IM. By the way you to can hit me on IM @ nuswerve@hotmail.com. I’m back! W/ a little frustration.

My NEXTEL starts to ring then stops. This happens about 5 times when I finally realize I keep losing a signal. Let me tell you something NEXTEL SUCKS! Do any of you have this problem? Drop me a line and tell me how you fixed it. I might have to check out www.MetroPCS.com and their down to earth plans. I was told something like unlimited everything for less than $50 bucks. Does anyone have a contact at www.MetroPCS.com?

Here is the truth of why www.MetroPCS.com is on my mind. The other day I was riding out in one of my friend’s new ride when this grinding noise was coming from the front tire. We make a quick pit stop into a parking lot of this BRIGHT purple building with www.MetroPCS.comall over it. While my Bro was fixing the car issue I decided to peep out this cell spot (considering Nextel has been throwing a wrench into my social life). The second I opened the door I was set with let’s chill mood. I could into believe it they were bumping some SHWAYZE. I can never get enough of SHWAYZE’z new stuff. It will be my summer soundtrack. Check SHWAYZE out @ www.MySPACE.com/SHWAYZE. I think you might enjoy the mixture of Hip-Hop meets Chill Rock. Below is the video for ‘BUZZIN” Check it out and let me know what you think.

Forget the rest about my adventure to Metro PCS and on to a summer trend that is sweeping our coast. I here RAY BAN’s are back. I am a little in differ to this new trend. I might give it a try this weekend. If all else fails I will at least do what I do best. MAKE A STATEMENT!
I have to hit the door and ride out on m board for a lil. I look forward to hearing from you all. Drop me a line and let me know what your up to and maybe our paths can cross. Let’s make memories together, Summer 08!

One Love,

Swerve

In Social Marketing A Fun Business May 2, 2008

In Social Marketing A Fun Business
Author:Zachary Thompson

With more and more people coming to the Internet marketing, practices have changed over the last couple of years. Many businesses are now taking advantage of the new trends and are using social marketing to promote their businesses. There are many different ways that you can do this.
Web2 has a whole set of tools that you can use for social marketing. MySpace is just one of them.
Using sites like MySpace: This site will allow you to have a page and make contacts, you should not blatantly advertise here. You will be able to build up business relationships here, with your contacts. It also allows you to put in a classified ad for your business in a special section. You can attract a general audience from this form of promotion. It does not work well for niche markets and you will have to be very careful for network marketing opportunities.
Using video sites like Flicker and UTube: using videos to advertise your products is a relatively new concept. Even Google has made video an option for searches. This will work well for products. You will attract a fairly general audience with this form of marketing. You can make it more targeted by linking it to your blog “Seeing is believing” and if you use a good quality video, you can indeed sell products in this way.

Forums and business networks:
Forums and business networks are very useful and fun places to use for promotions. You cannot advertise at these places, but you can use your little signature file at the bottom of every post. Do not involve yourself in lengthy, time consuming discussions. Remember to post valid questions and useful answers. You will become known as an expert in your field and people from the forum will come to your website to check out what you have. They will also join your newsletter.

You can sometimes submit small articles to some business networks and start discussions or threads like this. It is a good away to sell yourself if you have a service. Always choose forums and business networks that target your particular niche.

Blogging: Blogging is an enjoyable way to promote your business. This is a web log or small daily diary. You will need to blog everyday for this to be affective. Remember to always target your particular niche. Make a special link for each blog that will lead back to your site. This can link back to an article or a special product- preferably a new one. Remember not to ramble and keep it concise. Submit your blog to all the blogging search engines. Over time, you will build a good clientele and bring good quality traffic to your site. You can also gain subscribers to your newsletter this way. Blogging can gain you valuable back links which will help you to get a better search engine position.

Social marketing is a fun way to promote your business and very cost effective. In fact, many of these methods are free. Many marketers have built their empires using social marketing. It’s worth spending a little time everyday to practice this fun form of marketing.

Marketing On Myspace May 2, 2008

Greetings,

My name is Shawn Welk; I am the New Media director for Trend Setters Media. I would like to take this time to share some valuable information in regards to our services and marketing on MySpace.

Trend Setters Media provides customized professional MySpace design and profile management tailored to fit any client, artists, small to medium businesses and corporate America businesses.

What is MySpace and how can it help your business?

MySpace is a popular social networking website consisting of an interactive, user-submitted network of friends, personal profiles, and blogs. Over the last few years, the power of harnessing the benefits of marketing to such a large audience has been realized by many successful businesses in their online marketing efforts.

Having played a key role in corporate and individual brand development, product launches and driving traffic to a client’s existing website, MySpace has become an essential tool for businesses and individuals to gain widespread presence and appeal online. In such a lucrative, yet competitive marketplace, it is crucial to have a unique, distinguishing and professional MySpace design and an experienced strategic partner to succeed in differentiating a client’s business from the competition.

Professional MySpace Design and Management

Whether each client requires a clean and professional MySpace design or an elaborate and creative MySpace design, Trend Setters Media has a professional MySpace design and development team with the experience to customize any layout, targeting each client’s marketing needs. Interchanges.com will apply the latest techniques and best practices in professional MySpace page design and layout customization to convert your business objectives into an original and effective business tool.

Once your new profile is developed, Trend Setters Media will begin profile management and launch a social marketing campaign, actively locating specified demographic and psychographic friends. Once the target audience is obtained, we will engage these users by sending mass comments, mass messages and friend requests on a daily basis; thus opening up the door of opportunity. As we all know, today’s consumer is looking to buy from companies they feel a connection with; better yet, who they are friends with.

We also assist with running the daily functions of your profile.
1. Accepting Friends
2. Responding to Incoming Messages & Comments
3. Updating Content
4. Filtering Incoming Content
5. Maintaining Compliance with MySpace Rules
6. Monitoring Bulletins

Managing a MySpace profile can become a very time consuming job once a profile has reached over a thousand friends. That’s where Trend Setters Media can bring you the most, by allowing you to focus on your business while we focus on building relationships and exposure for your business.

If you would like to gain more knowledge about Social Media, join www.InSocialMedia.com. This network was created for anyone involved with the internet and the Social Media world. It’s a great place to discuss today’s fastest growing marketing trend, New Media.

Once again, thank you for your interest and I look forward to speaking with you soon. Please send me two times you might be available for us to further discuss your needs and how we can help.

To Your Success,

Shawn Welk
904.545.3928

ShawnWelk@gmail.com
www.InSocialMedia.com

Economic depression cannot be cured by legislative action or executive pronouncement. Economic wounds must be healed by the action of the cells of the economic body – the producers and consumers themselves.
Herbert Hoover

Interchanges.com Is Proud To Annouce Mark Brunell Signed With The Sanits! May 2, 2008

Mark Brunell Announces To His Myspace Fans

Is MySpace a Google Killer March 18, 2008

source:http://social-media-optimization.com/2008/01/is-myspace-a-google-killer/

It was July 19th, 2005 when Robert Murdoch surprised Wall Street when he spent $580m to purchase MySpace. So how does the investment look 2 1/2 years later?

When Murdoch bought MySpace it was predominately a US social network. Today it is a worldwide force with 24 local versions. Besides introducing new musicians and playing host to amateur filmmakers, MySpace is also signing artists to its own record label and developing online video series. Earlier this month it introduced a content guide called MySpace Celebrity.

All these changes have worked out well for MySpace. With an estimated 110 million monthly active users, and more than 1.3 billion page views a day, MySpace has become a favorite of advertisers.

Richard Greenfield, a media analyst for Pali Research was interviewed by the New York Times recently and he said expect MySpace to have around $800 million in revenue in fiscal 2008, mostly through advertising. That $580 million purchase price looks pretty cheap now.

Chris DeWolfe, the co-founder and chief executive of MySpace is working on changing the image of MySpace.

 

“Some people still perceive MySpace like it was in early 2004, as a niche place for scenesters in New York and Los Angeles. That’s how it started, but it’s become very mainstream,” Mr. DeWolfe, 41, said. “It’s about consuming content and discovering pop culture.”

As part of its makeover, MySpace is starting to resemble more and more a traditional media platform like Yahoo or AOL than a traditional social networking site. Peter F. Chernin, the President and Chief Operating Officer of the News Corporation, called MySpace a “contemporary media platform” and said the site existed to “create content and connect people to one another.”

There is no doubt that the purchase of MySpace by Robert Murdoch was a smart business deal. The site dominates the social networking space in terms of visitors, page views and advertising revenue.

What will be interesting to watch in the coming twelve months is how MySpace develops as a media platform. MySpace has the potential to match the growing media platform that is Google. At the moment Google and MySpace are business partners, but I expect that relationship to be challenged as MySpace continues to grow.

Remember that since the MySpace acquisition Murdoch has purchased the Wall Street Journal. An advertising platform that covers Music, Celebrities, TV and Finance could be a Google killer.

 

 Undergoing MyBlogLog Verification

 

Social Networkers reach out more with cellphones March 18, 2008

By Edward C. Baig, USA Today

Bree Warner frequents MySpace to connect with old friends, make new ones and drum up jobs. More often than not, the 27-year-old Los Angeles actress/photographer isn’t in front of a computer. Instead, she uploads pictures and taps into the celebrated social network from her Helio cellphone.

Between photo shoots or on the set, the phone “is really convenient because I use MySpace so much for networking,” she says.

Continue Reading this Article>>

Using Myspace to Market Locally March 18, 2008

The Galveston Daily News (reg required) had an interesting article recently about Island Bicycle Co.was using MySpace to market to its customers locally. Kudos to Kevin at Buzznetworker for finding this story.

I often hear people complain that MySpace traffic is bad traffic as it doesn’t convert, and you cannot use it to effectively market to locally. Well the Island Bicycle Co. debunks both of those myths.

MySpace offers a lot of potential for small businesses according to Carlon Haas, Austin-based Internet marketing expert and president of Brave New Marketing:
Continue Reading this Article>>