A LIL Update To All Of You. Summer 08 June 11, 2008

Sup Everyone? It’s me Swerve….

I just wanted to take a few seconds to drop some thoughts and throw out a plug to a few trends I am digin right now. In other words summer is here and it’s time to start thinking of the time, places, clothes, gear, vacations, movies and most of all the MUSIC that will imprint memories of Summer 08 on our heart and mind.

As a few of you might be wondering where the Hell I have been, well I have been laying a lil low @ the Beaches spending time with Friends and Fam. I have also been gathering my thoughts on what direction I want to take this wild ride called LIFE. As we all know I will always be that Trendsetting Marketer.

Over the past year I have made some major power moves that have made a MAJOR impact on the world of advertising, marketing and media. It has been a time of educating others, growing myself and fine-tuning my new media marketing styles. Thanx to Chris Patterson from E-Matrix for allowing me the time and funding to complete my 5 years of research into the next generation of marketing. I have had the opportunity to share and implement my new age marketing to some major corporate clients. But now I am over the suit and tie stuff and back to my roots.
So here is the professional conclusion. I am presently developing and preparing to launch a new company named Trendsetter’s Media. This company will be focused on working with companies, bands, clothing brands, movies, X-treme sports and anything else that drives today hip and trendy consumer. Trendsetters already working out some major deals with some cool azz marketing campaigns. Stay tuned for some cool crazy updates in the near future.

Hold on a second my boy Free is dropping me a line on IM. By the way you to can hit me on IM @ nuswerve@hotmail.com. I’m back! W/ a little frustration.

My NEXTEL starts to ring then stops. This happens about 5 times when I finally realize I keep losing a signal. Let me tell you something NEXTEL SUCKS! Do any of you have this problem? Drop me a line and tell me how you fixed it. I might have to check out www.MetroPCS.com and their down to earth plans. I was told something like unlimited everything for less than $50 bucks. Does anyone have a contact at www.MetroPCS.com?

Here is the truth of why www.MetroPCS.com is on my mind. The other day I was riding out in one of my friend’s new ride when this grinding noise was coming from the front tire. We make a quick pit stop into a parking lot of this BRIGHT purple building with www.MetroPCS.comall over it. While my Bro was fixing the car issue I decided to peep out this cell spot (considering Nextel has been throwing a wrench into my social life). The second I opened the door I was set with let’s chill mood. I could into believe it they were bumping some SHWAYZE. I can never get enough of SHWAYZE’z new stuff. It will be my summer soundtrack. Check SHWAYZE out @ www.MySPACE.com/SHWAYZE. I think you might enjoy the mixture of Hip-Hop meets Chill Rock. Below is the video for ‘BUZZIN” Check it out and let me know what you think.

Forget the rest about my adventure to Metro PCS and on to a summer trend that is sweeping our coast. I here RAY BAN’s are back. I am a little in differ to this new trend. I might give it a try this weekend. If all else fails I will at least do what I do best. MAKE A STATEMENT!
I have to hit the door and ride out on m board for a lil. I look forward to hearing from you all. Drop me a line and let me know what your up to and maybe our paths can cross. Let’s make memories together, Summer 08!

One Love,

Swerve

Strategies for Quickly Building an Audience with Social Media March 14, 2008

Web 2.0 Internet Marketing: Strategiesfor Quickly Building an Audience with Social MediaExcerpt from article By Gary Smith (c) 2008The Web 2.0 social media revolution is in full steam. Are people finding your website?As an entrepreneur, how do you make your business website stand out amongst 435 million other websites and more than 1 million blogs competing for your audience’s attention?To begin, let’s look at the demographics of Web 2.0 social networking sites, Myspace.com, Facebook and YouTube.com. This will give you an idea on how to position your message in the Web 2.0 World.The Web 2.0 Social Networking RevolutionWeb 2.0 is a real revolution on the Internet. And these aren’t just college kids… 62% of MySpace visitors are older than 25 (40% are 35+), and 83% are making over $30,000 a year. Nineteen percent (19%) are making $100,000 and up… On Facebook.com 46% are over 25 and 34% are 35+, but they’ve got deep pockets. Eighty-eight percent (88%) make more than $30,000 and twenty-three percent (23%) make $100,000 or more.In the years ahead these numbers will get ridiculous… Social media giant Facebook is currently ADDING a million 25+ (non-student) adults per week to their rosters. That’s 52 million new users a year. YouTube.com gets over 50 million unique visitors per month. That equals over half a billion a year. Facebook and MySpace have the equal daily traffic of Google. Experts predict within the next year they will DOUBLE the daily traffic of Google search.So your prospects are there. The traffic is there. The spending power is there. So NOW is the time you want to establish your presence on the social networking websites.Web 2.0 Strategy: Why You Should Be a Maven, Not a MarketerAs a website owner, how should you position your message in the Web 2.0 world?The increasingly savvy buying public will quickly shun marketers. Internet readers want information from the Internet. They don’t want advertising, marketing, or a “pitch”.According to Schefren in his Attention Age Doctrine, the solution is to become a social media “Maven”.A Maven is a trusted authority, like a friend, on the social media websites. As you gain their trust, your audience will return to you over and over again wanting to invest in your advice.Five Steps to Becoming a Social Media MavenSocial Media Maven Step 1: Get in the GameBegin blogging immediately. Create a video explaining how to solve a problem and put it on YouTube, MySpace, and Facebook with links back to your main website. Just those two things alone will establish more Web 2.0 presence than 90% of your competition.Social Media Maven Step 2: Share your passionBuild your Web 2.0 website around your passions. Thirty-two year old Gary Vaynerchuk transformed his wine knowledge to his video blog. It now has thousands of subscribers and does $50 million dollars a year in wine sales.Social Media Maven Step 3: Be ControversialYour audience will remember you more when you challenge the status quo. Controversy sells. Think like the tabloids and the local news channels here. For example, Web 2.0 Business Coach Rich Schefren challenges traditional marketing wisdom in each release of his Attention Age Doctrine special reports atwww.attentionage.net/doctrine.Social Media Maven Step 4: Create World Class ContentYou will drive repeat traffic to your website by offering top notch “how to” information. Gary’s wine tastings are highly educational on the benefits of wine, how to cook with wine, and how to choose a wine for your special occasion. Rich’s reports teach Web 2.0 marketing principles.Remember, as soon as your audience feels that you are “pitching” them, you’ve lost them. So provide content not advertising.Social Media Maven Step 5: Engage in the ConversationWeb 2.0 is a dialogue not a monologue. Internet businesses profit more when they observe and listen to their communities first before they broadcast their messages. Savvy mavens such as Gary and Rich encourage their audience to ask questions. The answers to these questions then become part of their user-generated content.How Marketing in a Web 2.0 Social Media Environment Is Exciting.Visualize it like a big radio or television station or movie screen where you’re the star. You’re building a fan base so you need to entertain, inform, and deliver consistently for your audience.You have more publishing power at your fingertips right now than at any time in history.So use it.Share your passions.Reveal your trials and tribulationsTell your story.And, watch how quickly your audience builds.

Why leverage Myspace and Blogging Communities? February 29, 2008

Why leverage MySpace and Blogging Communities?Because of the sheer number of online communities and the number of active users.  Every possible demographic is represented on the social networks on the Internet. Your customers are on MySpace right now.Having a powerful MySpace presence is one of the most effective ways to engage your audience on the Internet. Social Media Optimization is your opportunity to embed yourself, your business, your brand, or your product into the community of people who are most likely to purchase from you.Interchanges uses highly effective segmenting technology to target and attract specific types of people to invite to become a “friend”.  We call this “Social Droving”. Interchanges’ Social Marketing teams will run a highly effective campaign for your organization….all you need to do is make us your first “friend” and we will do the rest. For More Info:www.Interchanges.com 

New Media Overview February 29, 2008

Interchanges.com Helping The Companies Shift To New Media  New Media Marketing is a relatively new concept utilized by businesses developing online communities which allow current and potential customers to congregate and discuss a particular brand, product or service. In most cases, the online communities include mechanisms such as blogs, podcasts, videos, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions.  Also included in the realm of new media is Mobile Marketing.  Mobile phone users (xx million in the US alone) opt-in to a short-code using a certain keyword (TEXT VW to 59925) and once they are opted-in, they will receive messages tailored around the campaign to learn more about the product or service.  Other unique and highly effective campaigns can be developed as well.  One of the primary reasons to use New Media Marketing is because traditional advertising is losing its influence on consumers. This premise is backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions from Internet research and referrals. Most people agree that feedback and reviews from like-minded peers hold more weight than corporate marketing messages dispersed through traditional television, radio, direct mail, or newspaper advertising.  Combining Social Media Optimization and Mobile Marketing can have huge impacts on delivering messages to your targeted demographics.Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. Marketing Experiments has conducted research on the topic of transparent marketing. For More Info:www.Interchanges.com 

Hello world! Interchanges Is Here…. January 28, 2008

What’s up World. My name is Shawn I work for Interchanges.com as the new media director. You will be hearing a lot from me and my crew in the near future. My dept works in the Internets social world. Check out Myspace.com/NUSwerve, Myspace.com/Interchanges, Myspace.com/VWDUBClub, MySpace.com/CaitlinBrunell, Myspace.com/LiveVolvowww.LiveVolvo.Comwww.VWDUBClub.comwww.CaitlinsCloset.orgStay tuned for some Pop Culture Living. I am all about endorsing life thru Pop Culture Marketing….Swerve