Top 10 Video SitesThe video numbers are quite staggering. comScore Video Metrix’s reports that over 10 billion videos were watched in December 2007, with about 75% of all American’s online in December watching at least one video.Online users are actively searching for videos. Google trends shows that more people are looking for videos than are interested in shopping or news.You know that YouTube is the 10,000 pound gorilla in the video space, but who are the other websites that you should be looking at, and who visits them? Using Quantcast we have put together a list of the top 10(actually its top 11) video sites that social marketers might be interested in, and who visits these sites.YouTube.comYou cannot have a discussion about video sites without beginning with YouTube. Youtube.com is a huge site that reaches over 62 million U.S. monthly uniques. The site caters to a slightly female (51%) audience that is young (between 18-24) and white (73%). Interestingly 51% of YouTube visitors have a household income over $60k and 53% have attended college or graduate school.DailymotionDailymotion.com is a top 250 site that reaches over 48 million monthly uniques, of which 6.5 million (13%) are in the U.S. The site appeals to a somewhat male audience (60%) that earns between$30-$60k a year.For a video site with such a large user base, Dailymotion is rarely mentioned in the US in mainstream media. Dailymotion allows users to browse videos by searching tags, channels or user-created groups; the search system also introduces results based on things other users have searched for. The maximum size of a video per file is 150 MB (compared to 100 MB for YouTube). Video limit is 20 minutes (compared with YouTube’s 10 minutes)-MetacafeMetacafe is one of the world’s largest video sites that specializes in short-form original content – from new, emerging talents and established Hollywood heavyweights alike. With 27 million unique vistors a month (9 million in the US), Metacafe is the second largest video site in the US.Metacafe attracts a heavily male (61%) audience, between the ages of 25-34 (23%) with a household income of between $30-60k (36%).Metacafe was ranked second behind MySpaceTV in number of user comments per video posted in 2007. The “Metadata Metrics” report from AccuStream iMedia Research equated user comments with engagement.Imeem.comImeem.com is a top 250 site that reaches over 21 million monthly uniques, of which 7.4 million (35%) are in the U.S. The site is popular among a very slightly female biased, more African American, younger group.Launched in October 2004, Imeem.com has both a social network structure as well as a content browsing/filtering structure similar to that of Flickr and YouTube. Quantcast ranks imeem as the top social music site.Vids.MySpace.comVids.myspace.com is a top 250 destination that reaches over 10 million U.S. monthly uniques. The destination attracts a female slanted (57%), youthful (38% are under 24) audience that earns between $30-60k a year. In early 2007, MySpace introduced MySpaceTV (http://myspace.tv/), a service similar to the YouTube. MySpaceTV is now in beta mode, and will be probably be launched as a separate site in either 2008 or early 2009.Google VideoVideo.google.com is a top 250 destination that reaches over 6.0 million U.S. monthly uniques. The destination caters to a young (18-24), white (71%), male audience (53%). Google video attracts a slightly younger audience than YouTube.Video.MSN.comVideo.msn.com is a large destination that reaches over 2.7 million U.S. monthly uniques. The destination appeals to a slightly female audience (51%), older group (52% are over 45)Video.Yahoo.comVideo.Yahoo.com is a top 5,000 destination that reaches over 2.0 million U.S. monthly uniques. The destination caters to a more youthful (18-24 is 31% of audience), male (56%) following that earns between $30-60k.Yahoo video combines a traditional video search engine, which crawls and links off to videos on different web sites, with a traditional video hosting environment that allows users to upload, share, tag, and host their videos on Yahoo!,Livevideo.comLivevideo.com is a top 5,000 site that reaches over 1.7 million U.S. monthly uniques. The site is popular amongst males (60%), 35-44 (23%), who earn between$30-$100k a year(66%).Blip.tvBlip.tv is a top 5,000 site that reaches over 1.4 million U.S. monthly uniques. The site caters to a rather male audience (615), between the ages of 25-34. What makes blip.tv different than the other sites is that it focuses on “episodic content” or “shows,” rather than viral video,Searchforvideo.comSearchforvideo.com is a top 5,000 site that reaches over 561K U.S. monthly uniques. The site attracts a heavily male audience (57%), that is more affluent (53% earn over $60k) and more evenly distributed amongst the different age groups.
Strategies for Quickly Building an Audience with Social Media March 14, 2008
Web 2.0 Internet Marketing: Strategiesfor Quickly Building an Audience with Social MediaExcerpt from article By Gary Smith (c) 2008The Web 2.0 social media revolution is in full steam. Are people finding your website?As an entrepreneur, how do you make your business website stand out amongst 435 million other websites and more than 1 million blogs competing for your audience’s attention?To begin, let’s look at the demographics of Web 2.0 social networking sites, Myspace.com, Facebook and YouTube.com. This will give you an idea on how to position your message in the Web 2.0 World.The Web 2.0 Social Networking RevolutionWeb 2.0 is a real revolution on the Internet. And these aren’t just college kids… 62% of MySpace visitors are older than 25 (40% are 35+), and 83% are making over $30,000 a year. Nineteen percent (19%) are making $100,000 and up… On Facebook.com 46% are over 25 and 34% are 35+, but they’ve got deep pockets. Eighty-eight percent (88%) make more than $30,000 and twenty-three percent (23%) make $100,000 or more.In the years ahead these numbers will get ridiculous… Social media giant Facebook is currently ADDING a million 25+ (non-student) adults per week to their rosters. That’s 52 million new users a year. YouTube.com gets over 50 million unique visitors per month. That equals over half a billion a year. Facebook and MySpace have the equal daily traffic of Google. Experts predict within the next year they will DOUBLE the daily traffic of Google search.So your prospects are there. The traffic is there. The spending power is there. So NOW is the time you want to establish your presence on the social networking websites.Web 2.0 Strategy: Why You Should Be a Maven, Not a MarketerAs a website owner, how should you position your message in the Web 2.0 world?The increasingly savvy buying public will quickly shun marketers. Internet readers want information from the Internet. They don’t want advertising, marketing, or a “pitch”.According to Schefren in his Attention Age Doctrine, the solution is to become a social media “Maven”.A Maven is a trusted authority, like a friend, on the social media websites. As you gain their trust, your audience will return to you over and over again wanting to invest in your advice.Five Steps to Becoming a Social Media MavenSocial Media Maven Step 1: Get in the GameBegin blogging immediately. Create a video explaining how to solve a problem and put it on YouTube, MySpace, and Facebook with links back to your main website. Just those two things alone will establish more Web 2.0 presence than 90% of your competition.Social Media Maven Step 2: Share your passionBuild your Web 2.0 website around your passions. Thirty-two year old Gary Vaynerchuk transformed his wine knowledge to his video blog. It now has thousands of subscribers and does $50 million dollars a year in wine sales.Social Media Maven Step 3: Be ControversialYour audience will remember you more when you challenge the status quo. Controversy sells. Think like the tabloids and the local news channels here. For example, Web 2.0 Business Coach Rich Schefren challenges traditional marketing wisdom in each release of his Attention Age Doctrine special reports atwww.attentionage.net/doctrine.Social Media Maven Step 4: Create World Class ContentYou will drive repeat traffic to your website by offering top notch “how to” information. Gary’s wine tastings are highly educational on the benefits of wine, how to cook with wine, and how to choose a wine for your special occasion. Rich’s reports teach Web 2.0 marketing principles.Remember, as soon as your audience feels that you are “pitching” them, you’ve lost them. So provide content not advertising.Social Media Maven Step 5: Engage in the ConversationWeb 2.0 is a dialogue not a monologue. Internet businesses profit more when they observe and listen to their communities first before they broadcast their messages. Savvy mavens such as Gary and Rich encourage their audience to ask questions. The answers to these questions then become part of their user-generated content.How Marketing in a Web 2.0 Social Media Environment Is Exciting.Visualize it like a big radio or television station or movie screen where you’re the star. You’re building a fan base so you need to entertain, inform, and deliver consistently for your audience.You have more publishing power at your fingertips right now than at any time in history.So use it.Share your passions.Reveal your trials and tribulationsTell your story.And, watch how quickly your audience builds.
Why leverage Myspace and Blogging Communities? February 29, 2008
Why leverage MySpace and Blogging Communities?Because of the sheer number of online communities and the number of active users. Every possible demographic is represented on the social networks on the Internet. Your customers are on MySpace right now.Having a powerful MySpace presence is one of the most effective ways to engage your audience on the Internet. Social Media Optimization is your opportunity to embed yourself, your business, your brand, or your product into the community of people who are most likely to purchase from you.Interchanges uses highly effective segmenting technology to target and attract specific types of people to invite to become a “friend”. We call this “Social Droving”. Interchanges’ Social Marketing teams will run a highly effective campaign for your organization….all you need to do is make us your first “friend” and we will do the rest. For More Info:www.Interchanges.com
New Media Overview February 29, 2008
Interchanges.com Helping The Companies Shift To New Media New Media Marketing is a relatively new concept utilized by businesses developing online communities which allow current and potential customers to congregate and discuss a particular brand, product or service. In most cases, the online communities include mechanisms such as blogs, podcasts, videos, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. Also included in the realm of new media is Mobile Marketing. Mobile phone users (xx million in the US alone) opt-in to a short-code using a certain keyword (TEXT VW to 59925) and once they are opted-in, they will receive messages tailored around the campaign to learn more about the product or service. Other unique and highly effective campaigns can be developed as well. One of the primary reasons to use New Media Marketing is because traditional advertising is losing its influence on consumers. This premise is backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions from Internet research and referrals. Most people agree that feedback and reviews from like-minded peers hold more weight than corporate marketing messages dispersed through traditional television, radio, direct mail, or newspaper advertising. Combining Social Media Optimization and Mobile Marketing can have huge impacts on delivering messages to your targeted demographics.Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. Marketing Experiments has conducted research on the topic of transparent marketing. For More Info:www.Interchanges.com
Dave Gross Giving Interchanges.com Props February 29, 2008
To whom it may concern: Interchanges.com developed our website during the spring of 2003. It went live in mid to late April 2003. During the time of development and since that time, Interchanges.com has consistently exceeded all of our expectations in their professionalism, work ethic, quality of work and in every other aspect of our business relationship with them.
Since the implementation of our website (which prior to 2003 was nothing more than a single page which had our name, address, phone and fax number) we have consistently received requests for new business from companies, and even countries where we had none before. From the launching of our site to the end of 2003 we received $59,350.40 in new business and we have already exceeded $46,600.00 in sales since January 1, 2004 to date in business which came exclusively from our website.
We receive calls and emails on a daily basis from new contacts who found us via our website on the Internet. Just in the past week we have had over $12,000.00 in new sales from contacts, which began by finding us on the Internet.
We remain continually impressed by the growth to our business by this avenue. We are convinced that the quality of work done by Interchanges.com is an instrumental reason that people continually contact us by finding our website. In fact, we are so impressed that we have recently contracted with Chris Patterson to expand our website to include online pricing and sales capabilities. I could not give any higher recommendation than that deserved by the team at Interchanges.com for their exceptional work.
Dave Gross Website and Network Administrator DWG, Inc. 3701-5 Saint Johns Industrial Pkwy W Jacksonville FL 32246 PH: 904-646-5876 FX: 904-646-3111 Website: http://www.dwgi.net Email: Info@dwgi.net
